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Purple Shampoo

Purple Shampoo

Regular price $28
Regular price $28 Sale price $28

This shampoo removes yellow and brassy tones and nourishes with Olive Oil, Seabuckthorn Oil, and Rosemary Extract. It's quickly becoming a popular solution for turning gray hair into brilliant silvers.

Solution For

- Developed for all shades of silver, gray and blonde hair
- Removes unwanted yellow or brassy tones
- Creates a bright and vibrant shine
- Natural ingredients, eco-friendly, cruelty-free

How To Use

1. Apply Purple Shampoo & leave in for 1 minute* to remove yellow and brassy tones

2. Follow up with Purple Conditioner & leave in for 1 minute* to brighten into shimmering silver hair

3. Follow up with Serum to damp hair as needed to defrizz, shine, strengthen, protect

* Increase leave-in time as necessary, do not exceed 5 minutes. Shampoo & Conditioner should be used 1-2 times per week or as needed. Serum can be used daily. Avoid eye contact.

What's Included

8.4oz bottle of Natural Purple Shampoo

Ingredients

Shampoo: Aqua, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Decyl Glucoside, Coco-Glucoside, Glyceryl Oleate, Phenoxyethanol, Ethylhexylglycerin, Hydrolyzed Quinoa, Polyquaternium-10, Potassium Sorbate, Fragrance, Olea Europaea (Olive) Fruit Oil*, Linum Usitatissimum (Linseed) Seed Oil*, Squalane, Helianthus Annuus (Sunflower) Seed Oil*, Citric Acid, Hippophae Rhamnoides (Seabuckthorn) Seed Oil*, Rosmarinus Officinalis Leaf Extract, Parfum, CI 60725, CI 60730

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Join the Revolution

Women are embracing their silver hair, from celebrities like Jane Fonda and Meryl Streep, to Kathy Jacobs, the very first 50-year-old Sports Illustrated Model. After all, chasing away grays with coloring and treatments gets expensive and time-consuming.

But when we saw almost all silver hair products on the market contained toxins, we set out to design her own.

Silver Hair Products: Purple Shampoo and Purple Conditioner in bath tub with purple water

Bright & Shiny Hair

Your silvers will be soft and smooth. Your strands will look bright and shiney. And most importantly, your hair and scalp will feel healthy and natural. 

No sulfates, parabens, ethoxylates, propylene glycol, petrochemical cleansers, phthalates, DEA, and artificial colors. Vegan.

FAQ

Before picture of woman with brassy, yellow hair. After picture of woman with shimmering silver hair.

How does it work?

The secret lies in the color theory.

Purple is the opposite of yellow on the color wheel, which means it counteracts and cancel out those yellow tones in your hair. Revealing your natural, beautiful silver locks.

How to use?

  • Step 1 (Shampoo): Massage into wet hair. Let it sit for 1 to 5 minutes to strip away brassiness. Rinse thoroughly.
  • Step 2 (Condition): Apply from mid-lengths to ends. Leave for 1 to 5 minutes to boost silver tones and shine. Rinse well.
  • Step 3 (Serum): Work a small amount through damp hair. This leave-in treatment protects your hair while adding strength and a frizz-free glow.

Why is it different?

Other purple shampoos can add dryness to hair that is already dry.

EarthsCure is designed to focus on hydration with Quinoa, Argan Oil, and Macadamia Oil.

It's also paraben-free, sulfate-free, and phthalate-free.

How often should I use it?

The purple shampoo and conditioner are typically used 1-2 times a week, allowing them to sit on the hair for 1 minute per application. For a more noticeable difference, you can leave them on for up to 5 minutes.

The serum can be applied daily to strengthen, style, and manage frizz.

Can I use it on color-treated hair?

Yes. This system is suitable for color-treated hair, salt and pepper hair, and during the transition to gray.

Our products are specially formulated to enhance and maintain gray and blonde shades while being safe for color-treated hair.

Does it help with dry hair?

As we age, gray hair tends to become dry due to a decrease in the production of sebum (the natural oil that keeps hair moisturized).

This leads to a lack of moisture retention, resulting in dryness.

EarthsCure is specifically made to help your hair retain moisture. With a special blend of nourishing Quinoa, Argan Oil, and Macadamia Oil, our formulas provide hydration similar to your hair's natural sebum production.

Paraben and Sulfate free?

EarthsCure does not use parabens or sulfates. These ingredients dry and irritate your hair.

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100% Satisfaction Guarantee

Try this product for 90 days and witness the transformation for yourself. If you’re not completely satisfied, we’ll refund your purchase — no questions asked.

This purple shampoo effectively removes brassy yellow tones from gray and blonde hair, leaving it "shiny and bright." Customers praised its ability to enhance color vibrancy and soften hair. However, some noted it can leave hair "too purple" if overused. One customer mentioned it didn't whiten their hair as expected. Most customers loved the results.

Tones (positive)Shine (positive)Hair (positive)Conditioner (positive)Color (positive)
  • 5 stars: 25 (83%)
  • 4 stars: 2 (7%)
  • 3 stars: 2 (7%)
  • 2 stars: 0 (0%)
  • 1 star: 1 (3%)
R
Rebecca M.
Love this combo

I've been using the shampoo, conditioner and after treatment for 2+ years and my hair has never been healthier or prettier. I love this combo.

D
Doris D.
Not just a Purple shampoo

I have been using this shampoo for about 6 months now & I Love it . I have seen new hair growth after using this shampoo in about 2 months. The color isn’t a drug store purple. It’s Classy with a Shine .

C
Customer
Adore this Shampoo

At first, I wasn't sure if I really needed this shampoo but I thought I'd give it a whirl. After only about two shampoos, I started getting compliments on how shiny my hair was. I quickly became an advocate saying "I started using this new purple shampoo and I love it!"
Purchased for two of my best friends for Christmas who also became believers. Both actually texted after their first use saying "I 'heart heart heart' this shampoo."

E
Edith A.B.
Purple shampoo

Love it. Does not make my hair appear blur … just calms the brassy hair.

J
Judy R.
Well pleased hair color

Love it. I have received many compliments on my hair color.

L
Linda B.
Purple Shampoo

I love this product! Makes my hair color look great

S
Shiloh H.
Best Purple Shampoo

I have tried so many different purple shampoos, and this one actually gets out brassy tones!! I have colored platinum blonde hair, and this is a life saver!

K
Karen C.

Purple Shampoo

R
ReneeKN
Purple Crown

Love product. Subtle and rich color. Compliments galore. Use forever.

S
Sherrie L.
Best of seven different brands

After spending tons of $ for both on line products and high end off the shelf brands , Earths Cure is finally the answer. It’s illuminating both physically and intelligently! Wonderful product. Shiny and bright and no “old lady” blues or purples.

W
William H.
Purple shampoo and conditioner great

easy

V
Vickie
Beautiful silver hair again!

I have not embraced the letting my go gray process. I appreciate that there is a clean shampoo and conditioner that gives me some warmth and richness back to my hair. My sister uses this also and I loved how silvery and shiny her hair was. I almost went back to coloring my hair but it’s way too expensive for me. I got so tired of paying a stylist $180 to color my hair every 6 weeks!! Glad I found this product.

G
Guadalupe G.

Awesome product

D
Deborah A.

Purple Shampoo

s
s.M.

Works well

K
Kendra H.

Purple Shampoo

N
Nina

I love this product . After use my hair has a beautiful sheen and my yellow gray hair is a pretty white. Ive been looking for a product that would get rid of my grey hair that is yellòw this product does the job well.

S
SB
Terrific shampoo

Love the product and wish there was a non-purple shampoo to add to the mix.

S
Suzanne D.
Earth cure

Yes I was shampoo on my hair. Then I put condition for 5 minutes then it was rinse. My silver and white hair looked bright shine. Love it,

Y
Yvonne R.

It’s a awesome shampoo and conditioner leaves my hair manageable

K
Katherine B.

Purple Shampoo

j
joel c.
Meh

Quick delivery, but doesn’t seem to whiten my hair—

L
Lina
Beautiful

I just purchased very pleased first time washing and using the conditioner my hair is softer and more vibrant looking. I can’t wait to continue to use it. I have some yellowish areas hoping the shampoo will get rid of the yellow so far so good.

E
Elizabeth E.
Too purple

Leaves some yellow less, and purple more!!!

B
Beverly R.
Purple shampoo

I love my purple shampoo and conditioner. It definitely makes my greys a lot more vibrant. Removes the yellow tones and leaves my hair soft and shiny

D
Deborah G.
repeat order - well worth it - its gentle and my hair shines

Great product and fast service.

C
Customer
Gray hair products

I am all silver/gray. I have used the shampoo & conditioner twice; 5 days apart. I followed the directions & my hair is ls soft & shiny & a hint of purple.

C
Cheryl

I love the Purple Shampoo! It makes my hair soft and helps the color look brighter.

C
C.V.K.

Leaves my hair very manageable and no yellowing.

A
Andrea

Excellent product !

D
Donna P.

My hair is oily. Will the conditioner weigh it down?

Earths Cure

Hi Donna, no the formulas won't weigh your hair down. When using the serum, only apply it to the tips of your hair (not the scalp). Hope this helps!

P
PS

Is it okay to shampoo daily with the purple shampoo and conditioner ?

Earths Cure

Hi Pamela, yes you can use your normal daily shampoo with the purple shampoo and conditioner. Have a great day!

A
Arnetta J.

Is this product workable for African American women?

Earths Cure

Hi, yes this product works for all hair types, including African American women. Have a great day!