RubyOlive.com specializes in colorful and bold statement jewelry made out of wood and resin. In 2010 they started out as mainly a wholesaling business with a little bit of consumer traffic on the side. While trying to juggle both, Skye found it pretty difficult to devote the proper amount of energy both sides of the business needed.
However, due to the high quality nature of the jewelry, Ruby Olive had a very solid foundation of loyal customers and fans who were doing most of the advertising for the business. Which helped Skye and her team make the decision to focus more on direct to consumer sales.
Word of mouth is mainly what carried the business for the first few years of its existence. However, like most businesses, Ruby Olive found it hard to scale by only relying on word of mouth advertising. They were using Facebook Ads here and there with minimal success. Things were working, but Skye knew Ruby Olive could scale.
So she made a simple choice. She decided to focus on direct to consumer digital marketing. She wasn’t going to just try a few little tests. She was going to dive in and really get it down.
Skye realized an offer is only good if people can see it. So getting consistent traffic was the first step in her two pronged approach. She went through Ezra Firestone's flagship training called Traffic MBA Facebook Video Ads Mastery and learned how to leverage Facebook Video Ads the Smart Marketer way.
Now she had the traffic, so she needed somewhere to send this traffic that could effectively convert it to sales. She had always just used her Shopify store’s product pages as destinations, however she found that their performance wasn’t always the best.
She searched around and tried several of the recommended landing page builders in an attempt to optimize the pages she was sending her traffic to. These pages needed to function well, look amazing, AND be set up to generate sales of her products.
That’s when she landed on Zipify Pages. After the Video Ads Mastery course she thought it was the next logical piece to put in place. She created long form product offer pages for the key products she was going to be advertising. They had the same look and feel as her store, however they also contained some key elements that assist in the sale.
What Skye found, is what many Zipify Pages users find...
A dramatic shift in sales and revenue from using Facebook ads with effective long form product offer pages.
• 4x as many customers prefer video to text - Animoto
• Works with: Wistia, Vimeo, YouTube & DailyMotion
• Automatically adjusts for Optimal Size
Use Social Proof To Impact Sales
• Let your happy customers do the talking for you
• Influence visitors decisions with positive feedback
• Increase trust on all of your pages
Capture more leads, Grow your email list
• Turn any button into Lightbox Capture with 1 Click
• Increase your opt-in conversion rates
• Integrates with your CRM to build your email list
I'm not a developer, I'm not a designer and I can make these pages look half decent. That's awesome as a small business. It's so cost efficient and it looks professional. That's how easy Zipify Pages is to use.
- Skye Anderton : Ruby Olive
After implementing Facebook ads, with her long form product offer pages, Skye saw a 500% increase in revenue and regular 5-figure months for Ruby Olive.
While these results are amazing, what has been even better is Ruby Olive has doubled their sales month over month for the last year and a half by just using these systems.
Regular product sell-outs, consistent sales, and happy customers are now the norm for Ruby Olive.
Now instead of trying to just figure out how to get sales, Skye and her team can focus on setting up more funnels , and advertising new products with systems she’s proven to work. They are also expanding their sites and partnering with various charities using the same systems.
Her biggest problem now is finding the time to build out all of her ideas.
If you’d like to learn more about Ruby Olive, Visit RubyOlive.com. You’ll be able to see Zipify Pages in action, as well as some amazing products.
You Can Do This Too!
Free Zipify Pages Training Program
Zipify Pages was created to help business owners of all shapes and sizes. If you’d like to learn how to create long form product offer pages and other high converting pages for your Shopify store, make sure to sign up for our free Zipify Pages Training Program.
You’ll get 4 training videos + downloadable exercises that will help you increase your conversion rate using Zipify Pages.