5 Makeup Tips for Older Women
By a 50+ Year-Old Mom Turned Supermodel
HOW TO BRING OUT YOUR NATURAL BEAUTY AT 50, 60, 70 AND BEYOND
1. Exfoliate your skin
When you’re wearing less makeup, you want to begin by nourishing your skin. The best way to give your skin a healthy glow is by removing dead skin cells.
2. Focus on one feature
3. Avoid powder
4. Stick to 3 products
5. Don't forget color!
You can use your cream blush as a lipstick. Dab a little on your lips for a matching touch of color.
"Is there a woman who hasn't tried dozens of products?"
At EarthsCure, we believe makeup should be simple—especially in your 50s, 60s, 70s, and beyond. No more drawers full of products you don’t use. No more shades that don’t compliment your skin tone.
You should be able to turn heads without all the fuss. Just a few essentials are all you need to look and feel your best.
"This new makeup is taking the beauty world by storm"
Francesca Leering
, a 55-year-old model, swears by this approach. “In my makeup bag, you’ll find just three items: a bronzer, a cream blush that doubles as a lip tint, and a lightweight highlighter. That’s it...it’s all I need to feel confident and polished.”
At EarthsCure, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your bathroom cabinet — with just three steps.
"Designed for Women Over 50"
While other brands push endless products, Earths Cure focuses on making products for women over 50.
No clutter, no confusion—just products that deliver results. Here's what's included:
Beach Bronze Bronzer: A luminous bronzer that adds warmth and definition for a sun-kissed glow.
Peach Rose Blush: A creamy blush that blends effortlessly, adding a natural flush of color to your cheeks.
Glow Glaze Highlighter: A highlighter that gives your skin a subtle, lit-from-within glow.
Best of all? It's universally flattering — perfect for all skin tones!
Beach Bronze
Bronzer
Peach Rose
Blush
Glow Glaze
Highlighter
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Made by Skin Experts
EarthsCure started with skincare, so we know how important it is to keep your skin healthy. That’s why we created makeup that looks great and helps your skin, too.
Our formulas are light, nourishing, and easy to use. They won’t clog pores or settle into fine lines. Instead, they work with your skin to bring out your natural beauty.
As we age, less is more. Simple routines and multitasking products are the key to feeling and looking your best. Glow Sticks are designed to support your skincare—not replace it—because healthy skin is the best foundation for beauty.
Women are raving about the results...
Perfect for my skin and so easy to use!
I’m in my 60s, and this is the first makeup I’ve tried that feels like it was actually made for me. The Beach Bronze gives me a natural glow without looking overdone, and the Peach Rose blush blends so beautifully—it looks like my skin, just better! I also love knowing these products are good for my skin. Highly recommend!"
⭐⭐⭐⭐⭐ Sarah M.
I give it a 10 out of 10!
The COLORS are absolutely gorgeous. I can't even begin to describe how beautiful the bronzer and blush are — they look really natural (and actually better than natural... it's really hard to describe). The highlighter gives you that extra "shine" in any lighting too. They are also lightweight and don't seep into my wrinkles, I forget I’m even wearing makeup. Plus, I love that it’s made by skincare experts. It really shows!!
⭐⭐⭐⭐⭐ Casey G.
Finally makeup for mature women
"I’m 55, and I’ve tried so many products that didn’t work for my skin. EarthsCure has nailed it. The Beach Bronze is perfect for warming up my complexion, and the Peach Rose blush gives me a natural flush that lasts all day. It feels good knowing these products are healthy for my skin, too. This is now my go to makeup!
⭐⭐⭐⭐⭐ Lavinia M.
Designed for Women in their 50s, 60s, 70s and beyond.
We believe aging is a privilege, and we celebrate it. Our formulas are tailored to women who want to enhance their natural beauty, not chase the youth of their 20s. This is a realistic, results-oriented routine - without toxins, fragrances, or harmful ingredients.
The 2 Minute Makeup
Replace your makeup bag with just 3 products. No more cluttered drawers, no more mismatched shades—just effortless beauty and visible results.
Here's how it works...
Step 1- Beach Bronze Bronzer
Warm up your complexion with this silky, skin-loving bronzer. It adds a natural, sun-kissed glow without drying or settling into fine lines.
Step 2 Peach Rose Blush
Blend this creamy blush onto your cheeks for a natural flush that looks like your skin—just better. Dab a little on your lips for a matching touch of color. It’s lightweight, buildable, and perfect for any occasion.
Step 3 Glow Glaze Highlighter
Finish with a touch of this highlighter on your cheekbones, brow bones, or even your lids. We've combined a unique mix of subtle coral and violet undertones to give you the ultimate skin shine — day or night, good lighting or bad.
Universally flattering. Made for all skin tones.
Save 22% when you order the full set.
Retail: $114
Today's Price: $89
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P.S. These products are made in very small batches. This guarantees fresh and effective ingredients. But unfortunately, this means they can go out of stock from time to time. I suggest ordering now while it's in stock.
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