5 Skincare Tips For Older Women  

1. Exfoliate your skin. 

A good exfoliator removes dull, dead skin cells. It helps bring new skin to the surface, making you look soft and radiant.

2. Ditch the eye cream.

Most eye creams are made with the same ingredients as moisturizers. Invest in a quality moisturizer or cream instead.

3. Look for key "skin firming" ingredients. 

Researchers discovered 2 amazing ingredients to smooth the appearance of skin. Check your ingredient label for nano peptides and vegan retinol. They are the "holy grail" of anti-aging ingredients.

4. Use cream-based makeup. 

Powder adds texture to skin that already has developed texture.

5. Keep a simple skincare routine.

Taking care of your skin is a marathon. Stick to a simple routine so you can keep up.

Is there a woman who hasn't tried dozens of products that don't work?

The whole idea behind EarthsCure is less is more. Women shouldn’t have to be slaves to dozens of different skincare products—especially in their 50s, 60s, 70s and beyond.

You should be able to simplify your skincare routine to just a few items that allow you to look your best. That’s why renowned beauty expert, Summer Williams, helped formulate EarthsCure. Our 3 step skincare routine can easily replace the dozens of products in your bathroom - with more dramatic results.

Jennifer Aniston is a BOOM lover!

BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.

While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Jennifer Aniston believes in aging gracefully and not overdoing it on the makeup. When asked by Self Magazine what is in her purse when she leaves for the day, she said, “Boomstick Color: It’s an all-in-one stain for eyes, cheeks and lips that’s so much fun.”

“There is this pressure in Hollywood to be ageless,” said Aniston. “I also understand that age is kind of awesome... Don’t over-product — that’s the other thing.”

EarthsCure is a simple 3 step routine for better looking skin. It's a cleanser, a day moisturizer and a night cream.

These products are everything you need for youthful looking skin. The Ocean mineral cleanser gently cleanses and exfoliates with ocean minerals; The Peptide moisturizer is a daytime moisturizer for smoother looking skin; The Vegan retinol cream is a repairing night cream for all your anti-aging concerns.

Our late founder, Cindy Joseph, created our original Boom cosmetics and skin care line. As a makeup artist for 27 years, Cindy had unique insight into exactly how to bring out every woman’s natural beauty at every age. Cindy always said: “As women age, looking fresh, rather than made up, is the key.”

“The biggest makeup mistake that middle-aged women make is putting on too much under eye concealer,” Cindy used to say. “At home, it might look OK, but in the daylight, it just looks like a bunch of gunk under your eyes.The older you get, the less makeup you should wear. It ’s not a blank canvas anymore.”

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her 27-year career as a makeup artist in San Francisco in the late ’70s, working for Macy’s, Esprit de Corp and others. It was there she pioneered the first “natural look” for women— which would later become the inspiration for our Boom cosmetics.

At age 49, Cindy let her hair go gray, and just like that, she was spotted on a New York sidewalk by a scout for the fashion photographer Steven Miesel and began her career as a silver-haired supermodel. Over the next two decades, she was featured in ads for Target, L.L. Bean, Dolce & Gabbana, DKNY, Olay, Nivea and others.

In her early 60s, she went into the cosmetics business herself with BOOM! After nearly three decades as a makeup artist, Cindy wanted to create the exact cosmetics she would want in her own makeup kit. As a silver-haired supermodel, she wanted to design a line of cosmetics that was not about hiding, but was about revealing a woman’s natural beauty at every age. We are proud to say: she succeeded. The overall effect is a dewy, natural look that’s ideal for every age.

Cindy’s pro-age legacy lives on in the hundreds of thousands of women worldwide who follow her pro-age philosophy, and wear Boom cosmetics and skin care.

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.